Hey there,

Ever wondered why your website isn’t getting the traffic it deserves? One major reason could be its website speed. A slow website can turn visitors away faster than you can say “bounce rate.” But don’t worry, I’ve got you covered with Google Page Speed Insights.

‍Why Speed Matters

Let’s get straight to it: website speed is crucial. Why? Because a fast website:

• Keeps visitors engaged
• Helps you rank high on Google
• Enhances user experience

Let’s break it down and get your site performing like a champ.

Step-by-Step Guide

1. Run a Test
   • Head over to Google Page Speed Insights.
   • Enter your URL and hit “Analyze.”
   • Check out your score and the recommendations to improve your website speed. It’s like getting a health checkup for your site!
2. Optimize Images
   • Compress and resize images. Big images slow down your site, and we can’t have that.
   • Use formats like WebP for better performance, which helps improve your website speed and rank high on Google.
3. Leverage Browser Caching
   • Enable caching to store some data locally in visitors' browsers.
   • This reduces load times on subsequent visits, improving website speed. Think of it as giving your visitors a VIP pass to faster load times.
4. Minify CSS, JavaScript, and HTML
   • Remove unnecessary characters from your code.
   • Use tools like UglifyJS for JavaScript and CSSNano for CSS to boost your website speed. Clean code = fast site.

Quick Wins

• Enable Gzip compression: Shrinks your files for faster loading.
• Reduce server response time: Every millisecond counts.
• Optimize your CSS delivery: Make sure your stylesheets are on point.

Conclusion

Implement these tips, and you’ll see a noticeable improvement in your website’s performance. A faster site means happier visitors, better rankings, and the ability to rank high on Google. Don’t wait—turbocharge your website now!

Catch you on the fast lane,
Sam Alfaro